#BangunDariNol
Why product-market fit isn't a moment, but a habit.
For three years I chased PMF as if it were a finish line. Turns out it's a treadmill — those who stop running fall off the map.
2026 · 04→
The Journey
From sketch to scale.
Not linear, not tidy. An honest record of how an idea from a Bandung studio reached enterprise servers in Jakarta.
01
Graduated FSRD ITB
Interior design background — not computer science. What I brought: design thinking. User empathy, fast prototypes, iteration without ego.
02
Studio era
Ran a design and branding studio. Learned business language from the client side — restaurants, clinics, retail. That's where I saw the same problem repeat: queues.
03
WaitHub was born
The pandemic forced physical queues to go digital. With my co-founder, I built WaitHub. Not from a pitch deck — from one cafe in Bandung that needed a solution by tomorrow morning.
04
Searching for product-market fit
Three long years. Pivoted several times. Misread the market more than once. What kept us going: customers calling to ask when feature X would ship.
05
Enterprise & Government
WaitHub started serving banks, telcos, and government institutions. From corner cafes to head office queues — same product, same problem.
06
CX Intelligence
Beyond queues. WaitHub now turns thousands of customer service conversations into marketing intelligence. Data once lost, now captured.